Esfuerzo Mezcal

Esfuerzo Mezcal Artesanal features “the life’s work of the Maestro Mezcalero, and his son, shared with you.” The brand puts Margarito García and his youngest son, Artemio García Cruz, front and center in their marketing. They promote transparency and offer an email address on their website in which the public can inquire as to how much their mezcalero partners are paid per liter of mezcal.

Esfuerzo Mezcal promotes a sustainability initiative which relies on the leadership and cultural knowledge of the García Family in collaboration with the Oaxacan based organization, Aventureros del Mezcal.