Firme Mezcal

Firme Mezcal brand was inspired by the rich Mexican-American Chicano culture that represents Southern California. A rich culture that values family, art, religion, traditions, and Mexican heritage.

In the Chicano culture, the word Firme can be interpreted to be loyal, can be attributed to a righteous person, a trustworthy individual that is highly respected in the barrio, or plain and simple to communicate great quality and admiration for something of quality and admiration.