Nocheluna Sotol

Nocheluna Sotol is produced by fourth-generation master sotolero Don “Lalo” Eduardo Arrieta in collaboration with sotol educator Ricardo Pico and Iván Saldaña from Casa Lumbre. The face of the brand is American singer-songwriter Lenny Kravitz who partnered with the brand to launch the product with backing from Pernod Ricard. Since 2019, the company has invested in growing sotol populations through responsible plant cultivation in existing and new ranches. According to the company, more than 850,000 sotols were planted in 2022.